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3 Reasons Why Website Speed Matters

Custom Virtual Sulutions' SEO Department Content

Site speed forms the first impression for any visitor to a particular site. Web developers and testers ensure that a website is visually pleasing and useful though various attributes, content, and features. Nevertheless, if these attributes or composition are not properly maximized, it may detrimentally influence website speed.

Just how fast a website loads contributes to anyone’s experience while exploring the site. According to study, 47% of people do not wait for more than 2 seconds for a website to load.

Speed is an essential component of the user experience, particularly for ecommerce sites, as it can cost millions for every second put off. This article details 3 reasons that site speed is crucial and why it is vital to have it optimized.

Ranking Impact

Google made it particularly clear that they run by speed-obsession for every single item online. Matt Cutts (Google’s previous head of internet spam) has actually formally confessed that Google thinks about rapid load speed as a positive ranking variable.

Nevertheless, Google has actually clarified that site owners ought to not compromise with content top quality or relevance to make web pages quicker.

Hence, for websites to rate well on Google, teams need to ensure that pages are improved significantly to load quicker. Increased rankings provide natural web traffic, which is extremely important for businesses.

It Affects Client Conversions

Remember that Google penalizes sites with poor page load speeds. More importantly, users or visitors will certainly quit returning to such websites or leave when they take too long to show. This causes the loss of potential clients, as well as much needed earnings.

This is especially true for ecommerce sites. A one-second delay results in a 7% decrease in conversion. For example, if a shopping site makes $50,000 each day, a delay of even just 1 second might potentially cause about $1.28 million in lost earnings yearly.

For organizations to be successful online, having a fast website is absolute. A rapid loading website not only provides a great user experience but aids in developing a long-lasting positive impression among users. Hence, optimizing page speed is crucial for each site developer and tester. It basically needs to be their priority from the very start of the development stage.

Guarantees Effective User Experience

As discussed previously, when a visitor enters the site for the first time, they expect it to launch immediately (within 3 seconds to be precise). Keep in mind that the first impression is essential for online. Therefore, speed plays a definitive role in the way target markets perceive a brand.

It is natural to think about a faster website being more reliable as well as professional. Inversely, a slow-moving site is typically annoying for users. The majority of users jump quickly as well as favor checking out various other, faster loading sites to meet their expectations. Reversing that negative perception can be extremely tough.

A study by Kissmetrics additionally shows that 40% of users leave a site completely after more than 3 seconds of waiting for it to load. Thus, to deliver an exceptional user experience for first-time visitors, a site should load fast every time it is opened.


Custom Virtual Solutions provides site speed optimization services for your website. We effectively improve load speeds and guarantee consistent speed ratings of up to 90% on both desktop and mobile versions. Give us a call today to learn more about out exclusive offers. We also deliver modern web design and development services that guarantees higher conversions for your business online.