Glossary of Terms


a)      Free Domain Name - Domain comes free with the package. Usually charged monthly/annually. Your domain is hosted by the same provider where your website files and database is located, which we will be maintaining for you.

b)      Free Hosting - Your website files and database will be maintained and managed by Custom Virtual Solutions, including updates, cleanup, and back-up.

c)      Free SSL - SSL stands for Secure Sockets Layer and, in short, it's the standard technology for keeping an internet connection secure and safeguarding any sensitive data that is being sent between two systems. Search engines prioritize and users feel reassured when websites have SSL (this is the padlock just before the URL). Having SSL on the site basically means that your data is protected, your identity is affirmed, you have better search engine ranking, and improves CLIENT trust.

d)      Free Dedicated Ip Address - A Dedicated IP address means that the website has its very own secure address, and you can use either this IP address or the domain name of your website to access it from the web. A dedicated IP address grants access to your site anytime you need it, beneficial for the email sender’s reputation, and it is usually required by third-party applications and scripts that ensures a safe and secure transactions done with the site (contact forms, shopping carts, payment transactions)

e)      Free Single User Webmail 365 (5gb) - With your domain name comes with your email address associated with the domain, or whichever domain you wish to use or maintain.

2)      WORDPRESS DEVELOPMENT - The site will be developed using WordPress CMS, with the most secure and stable versions, where you have full control of your website content from any computer, no programming knowledge required like HTML editing or script and code changes. The platform is easily customizable with a vast variety of PLUGINS that can accommodate standard and specialized website functions.

a)      Custom, Unique Website Graphic Design (Theme, Logo) - We will be designing your site using the latest trends and standards. We will create your own unique Logo that fits your branding. From the homepage design to your inner pages, just the way you want it. We will apply modern themes and effects on the graphics, easy on the eyes of your CLIENTs, and give it an edge over your competitors.

b)      Fully Responsive Mobile/Tablet Friendly Design Optimization - The websites we build will be fully responsive to standard mobile screen sizes, making your website user-friendly, and easily accessible anytime anywhere.

c)      Google Analytics Integration - Google Analytics is an analytics tool offered by Google to help you analyze your website traffic and track your digital marketing effectiveness. Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. We will maintain and manage your website analytics and make sure all settings and configuration are up to date, and you get real-time statistics on your website’s performance.

d)      W3c Compliance (Css 3.0/Html 5.0) - W3C compliance basically means that the HTML and CSS code that a website is built with is fully compliant with the standards set by the World Wide Web Consortium (W3C for short).

e)      Ada Compliance - The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. These standards state that all electronic and information technology must be accessible to people with disabilities. We will ensure that your website meets these requirements. ADA compliance gives you a competitive advantage and may lead to more transactions, offers a better overall experience across browsers, provides digestible information for Google and other search engine results, helps the site reach a wider audience and reduces likelihood of ADA litigation.

f)       Gdpr Standards (Errors Cleared) - The General Data Protection Regulation consists of a long list of regulations for the handling of consumer data. All of these regulations are designed to help CLIENTs gain a greater level of control over their data, while offering more transparency throughout the data collection and use process. The websites we make will meet the requirements during the development of the site. These include reassuring informing your CLIENTs their consent and privacy rights to the information your website and your services collect from them.

g)      Page Speed Optimization - Page speed is the measure of how long it takes a website to load from a hosting server onto a user’s browser. Google publicly came out and stated that page speed is a ranking factor. We will make sure your site meets the optimal speed requirements, with a secure and fast hosting provider, image and texts optimized, for your site to rank higher, and your CLIENTs to stay on your site to get all the information they need.

h)      Customer Contact/Quote Form - A contact form, or a consultation form, is to make sure that you are reachable to your CLIENTs.. It gives visitors an easy way to send you a message right from your website. Contact forms also give CLIENTs the impression that you are available. Additionally, it helps you get more leads by collecting information and adding CLIENTs to your email list.

i)       Social Share Buttons/Integration - these are the buttons you click on to share your website, or a specific part of that website, to all kinds of social networks such as Facebook, Twitter, or Instagram. If your content is getting shared frequently, it will help improve your search engine ranking. It also helps increase your brand exposure since millions of people use all kinds of social networks.

j)       Blog Integration - Blogs are like online diaries or journals located on your website.  Blogs typically consists of images, text, and information about anything connected to your website’s brand. They’re important since they can help increase search engine traffic, humanize your brand, improve conversion rates, and increase leads. It also helps differentiate you from your competitors by providing your own unique thoughts and insights.

k)      Gallery Plugin Integration - Visual marketing is one of the most effective ways of advertising and promoting your business. Having a photo gallery in your website can deliver information to your CLIENTs that would take up valuable space and time were it to be described through text. Furthermore, it allows you the opportunity to show CLIENTs your products, previous work done, and in turn, acts as a form of review and reference.

l)       Modern Seo Plugins - We’ll integrate the most effective plugins in terms of SEO optimization. When you’re equipped with the right tools (awesome SEO plugins) and the knowledge needed to implement those tools, you’ll be well on your way to search engine success.

m)    Custom Mobile App (Quote Form, Estimator, Fyi, Faq) - We can build an app that best fit your immediate CLIENT-website needs, like getting a quote for a specific service type, or giving your CLIENT a reference of frequently asked questions, maybe an application that has all the laws that talk about aviation accidents, or human rights, and anything that concerns the services the law firm is offering.

n)      Custom Programming - There are a lot of functionalities a website can do that aren’t included in default themes or plug-ins. This is where custom programming comes in. It can be so many different things depending on your needs. Essentially, it’s a customized web-based process or functionality that helps you run your business more efficiently and/or increase your profitability.


a)      Keyword Research - Keyword research is a core SEO task that involves identifying popular words and phrases people enter in search engines. It’s a critical component because when used correctly, it provides a road map for both the design and execution of building websites and developing content.

b)      On-page Optimization - This refers to all measures that can be taken directly within your website in order to improve its position in the search rankings. Examples of this include optimizing the content or improving the meta description and title tags.

c)      Unlimited Content Writing* - We have a team of writers who can exclusively work with you to help create or edit content for your site any time you want it. This helps make sure that your content is always up-to-date.

d)      Off Page SEO & Link Building - Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important ones are Link-Building, Social Media Marketing, and Social Bookmarking. Off-page SEO gives search engines a very good indication on how the rest of the world perceive a particular website.

e)      Link Building: - Link building is the most popular and effective off-Page SEO method.  Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher.

f)       Monthly SEO Keyword Ranking Report - You will be given accurate SEO ranking reports, keyword rankings, and showcase your website’s achievements..

g)      Google Analytics Reports - Google Analytics allows you the information needed to improve your website and the SEO team will be monitoring these stats to give a better idea of which aspects of your website are performing well, and which may need optimizing to improve user experience.

h)      Image Copyright Screening - Images we use on websites should be authentic, original, or owned by you/your business.. Either you provide us with the images, or the images are stock photos that you bought. Our SEO team has tools that can help make sure that the images you use on your website aren’t owned by anyone else, or proper credit is given where it is due.


a)      Daily Database And Website Backups - Your website and database will be backed up on a daily basis. Backups are a complete copy of files that we can use to restore the website to its last known good state whenever it gets infected/gets major errors due to viruses. .

b)      Daily WordPress And Plugin Updates - Keeping your WordPress website updated regularly ensures that:

i)       Your website is secure from the threat of hackers and malware

ii)      Your data remains intact

iii)     Your website remains functional and you don’t experience downtime

iv)     Your website is faster and free of bugs

v)      You get access to cool new features

c)      Malware Removal & Hack Prevention - The term malware is a contraction of malicious software. Put simply, malware is any piece of software that was written with the intent of doing harm to data, devices or to people. We have a team of developers who routinely check for malware on your site and have them removed or quarantined whenever they are detected. Additionally, we will also be taking steps to ensure that your website has the best security to prevent hackers from breaking in and destroying or hijacking data.


a)      24/7 Uptime monitoring - Your website will be checked daily to make sure it’s up and running 99% of the time.. If your website goes down for any reason other than planned maintenance, our IT team as well as our developers will be working around the clock to make certain that the issues are resolved promptly, as well as provide a report on the downtime of the site.

b)      Unlimited Storage* - You have unlimited storage space for the website files, database, backups, and media you need for your website.

c)      High Speed Web Hosting - We will make sure that your website is up and running fast and easily accessible to you and your CLIENTele.

d)      Content Delivery Network (CDN) - If any part of your business is online, we will ensure that the website’s load speed is optimal. It can handle high traffic, block spam, scrapers, reduce bandwith consumption, and protects the website over-all from any malicious attacks.

e)      Customer Service (Dedicated Phone Support | 24/7 Email Support | Live Chat Support) - CLIENTs can reach out to us in real time so that they get an immediate response for their inquiries. Phone and live chat support is from Mondays to Fridays. Email and other app communication services during off hours and weekends.


a)      Business Card Design & Printing - We can design your business cards that fits your theme. Personal and for all your employees. We will print it for you and have it delivered. Just cover the shipping cost.

b)      Signboard Design - A signboard displaying your name or logo can also be designed by our team, depending on what you need. You can give us your specifications and we will provide high resolution designs ready for your contractors and printers to work on.

c)      Unlimited Brochures & Marketing Collateral Designs - Additionally, if you have events, seminars, or even just to promote your business, we can have brochures, banners, posters, menus, and other marketing collateral designed for you