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Wix VS WordPress

Custom Virtual Solutions' SEO Department Website

If you’re based in Houston and considering building a website, you may be wondering about the difference between using a platform like Wix and using WordPress. While both have their pros and cons, it’s important to carefully consider which option is the best fit for your needs and goals. At Custom Virtual Solutions, we have experience helping clients across Houston and beyond build and maintain websites for over 15 years, and we’re happy to help you weigh the options and make an informed decision. Let’s take a look at some pros and cons of each platform.


One of the key features of Elementor is its drag-and-drop interface, which makes it easy for users to build and style their websites without any coding knowledge. This makes it an excellent tool for both beginners and experienced web developers. With Elementor, users can add and customize various elements, such as text, images, buttons, and more, simply by dragging and dropping them into place.

Major Benefits

Wix is a top option for business owners looking for easy to use site platforms because it features a drag-and-drop editor that allows even those with no coding experience to create a professional-looking website. This makes it easy for businesses to build and update their website without the need for specialized technical skills. In addition, Wix offers a wide range of customizable templates and design options, allowing businesses to create a unique and visually appealing website that reflects their brand. The platform is also user-friendly and intuitive, with a range of features and tools that make it easy to manage and maintain a website. All of these factors contribute to the convenience and ease of use of Wix, making it an appealing choice for many business owners.

Points to Consider

However, the trade-off for this ease of use is that Wix websites can be less flexible and customizable than WordPress sites. This can be a problem for businesses that need a website with advanced features or that may need to make significant changes to their site in the future. In addition, Wix can be more limited in terms of SEO capabilities and integrations with other tools and services. This can make it harder for businesses to get their website seen by potential customers and to fully leverage the power of the web. Finally, Wix does not offer as much support for e-commerce functionality as some other platforms, so it may not be the best choice for businesses looking to sell products or services online.

Important Takeaway

On Wix, users do not have access to the underlying HTML code of their site, which means they cannot make certain types of technical optimizations that can improve search engine ranking. Additionally, Wix websites do not have the same level of control over URLs and other technical elements that can impact SEO. While Wix does offer some basic SEO features, such as the ability to add page titles and descriptions, it may not be enough for businesses that need more advanced SEO capabilities.


WordPress is a popular content management system (CMS) that powers millions of websites worldwide. It is known for its flexibility, customization, and scalability, making it a popular choice for businesses, organizations, and individuals who need a robust and feature-rich website. WordPress is an open-source platform, which means that it is constantly being developed and improved upon by a global community of volunteers. It also has a vast ecosystem of themes, plugins, and integrations, allowing users to extend its functionality and tailor it to their specific needs. While WordPress can be more complex to use than some other website building platforms, it offers a wide range of features and capabilities that make it a powerful choice for those who need a comprehensive and flexible website.

Wordpress Advantages

One major advantage of using WordPress for websites for businesses across Houston is its flexibility and customization. With WordPress, businesses have access to a vast array of themes and plugins that can be used to extend the functionality of their website and tailor it to their specific needs. This can be particularly useful for businesses in Houston that need a website with advanced features, such as an online store, booking system, or membership portal. Additionally, WordPress is a scalable platform, which means that it can grow with a business as it expands. This can be important for businesses in Houston that are looking to build a website that can accommodate their future growth and development. Finally, WordPress is known for its strong SEO capabilities, which can help businesses in Houston improve their search engine rankings and get their website seen by more potential customers.

Things to consider

There are a few potential drawbacks to using WordPress as a CMS for websites. One potential issue is complexity. While WordPress is generally user-friendly and easy to use, it can be more complex than some other website building platforms, such as Wix. This can make it more difficult for those with limited technical skills to build and maintain a WordPress website. Additionally, WordPress requires regular maintenance and updates to ensure that it is secure and running smoothly. This can be time-consuming and may require technical expertise. Another potential issue is pricing. While WordPress itself is free, businesses may need to pay for hosting, themes, and plugins in order to fully leverage the platform’s capabilities. This can add up, particularly for businesses that need a lot of advanced features. However, it’s important to note that the costs associated with using WordPress can be offset by the platform’s many benefits, such as its flexibility, customization, and scalability.

Important Takeaway

WordPress is powerful for SEO because it allows users to easily manage and optimize many of the technical elements that impact search engine rankings. For example, WordPress allows users to customize page titles and descriptions, which are key factors in how a website is indexed and ranked by search engines. It also has a range of plugins and integrations that can help users optimize their content for specific keywords and phrases, as well as track and analyze their search engine traffic. In addition, WordPress has a clean and organized codebase, which can make it easier for search engines to crawl and index a website. All of these factors can contribute to improved search engine rankings and visibility, which can be particularly beneficial for businesses in Houston looking to reach a wider audience and attract more customers.

Critical Thoughts

If you’re expecting your business to grow in the future, so too should your site be able to adapt to your changing business. WordPress is generally considered a more powerful and versatile platform than Wix, particularly for businesses that need a robust and feature-rich website. While Wix is easy to use and offers a range of customizable templates, it is less flexible and customizable than WordPress, and does not offer the same level of control over technical elements that can impact SEO (or how you market your brand online). In addition, WordPress has a much larger ecosystem of themes, plugins, and integrations, which can extend its functionality and tailor it to a wide variety of needs. For these reasons, many businesses choose WordPress over Wix when building their website.

As one of Houston’s leading web development specialists, Custom Virtual Solutions takes away the heavy work of building and maintaining WordPress sites off your hands. Our team of experienced developers and designers can handle all aspects of creating and managing your WordPress website, from setup and configuration to ongoing maintenance and updates. This can help offset some of the potential drawbacks of using WordPress, such as complexity and the need for regular maintenance. By outsourcing these tasks to us, you can focus on running your business and let us handle the technical details. Plus, our team has the expertise and resources to fully leverage the power of WordPress, ensuring that your website is optimized for performance, security, and success.

Give us a call or leave as a message through our form today and let’s talk about your business in detail.

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