Meta Description is a group of short sentences that briefly describe a web page’s services. Although it is not a direct factor in a page’s ranking, these descriptions directly influence a page’s Click-Through-Rate. Not only are these displayed in the search results, but these descriptions also entice people to visit a web page. Additionally, Meta Description consists of 155 characters and is 2-3 sentences long.

Meta Keywords are used to reflect the services of a specific web page through the use of keywords. These are not displayed on any pages of the website and are written in the HTML code of different web pages along with the other meta tags. This means that users are not able to see Meta Keywords without accessing the backend of a web page. In recent times, major search engines have de-emphasized Meta Keywords mainly due to keyword stuffing. This means that these keywords would not be a factor in a website’s ranking.

Meta Tags are information that describes the content of a website to search engines. This information is shown in the Google Search Engine Results Page whenever users search for keywords that are connected with the service of the website. Examples of Meta Tags are title tag and meta description.

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