Also referred to as Keyphrase, a keyword is a phrase comprised of ideas or topics that match a website’s services. These are integrated into a webpage which allows search engines to crawl these pages whenever a user enters a query. There are two types of keywords, namely:
- Short-tail: Short-tail keywords are phrases that are made up of 1 to 3 keywords. Short-tail keywords have higher competition but yield a lower conversion rate. An example of this is bathroom remodeling.
- Long-tail: Long-tail keywords are phrases or short sentences that are made up of 4 or more words. Long-tail keywords have lower competition but yield a higher conversion rate. An example of this is bathroom remodeling services in Atlanta, GA.